Alltrue is a subscription box company and online marketplace founded in 2014 by Brett McCollum and Matt Richardson. The company focuses on ethically made, environmentally conscious products sourced from small businesses, particularly those owned by women. Alltrue offers a seasonal subscription box delivered every three months, featuring 6-8 full-sized products valued at over $250 for $69.95 per box. Each box includes an illustrated seasonal theme and a magazine called *All Good Things*, which shares stories about sustainable living.

Alltrue provides two subscription plans: a quarterly box for $69.95 and an annual plan for $199.80, which allows for box customization and exclusive discounts. Members also have access to the Add-On Market, featuring over 700 ethical products at discounts, and the Essentials Shop, which offers eco-friendly everyday items. The company emphasizes high ethical standards for all featured brands, ensuring respect for human rights and environmental responsibility. Alltrue aims to support socially and environmentally conscious consumers who wish to live intentionally and support small businesses.