686 is an independently owned technical apparel company founded in 1992 by Michael Akira West, rooted in Los Angeles skate and snowboarding culture. The brand specializes in high-performance outerwear and technical apparel designed for challenging, high-elevation conditions, emphasizing a blend of fashion, function, and sustainability.
The company produces a range of technical outerwear for snowboarding and skiing, including jackets, pants, and layering systems. Notable innovations include the SMARTY 3-in-1 system and the Hydrastash in-apparel hydration system. In addition to winter sports gear, 686 has expanded into year-round technical apparel and streetwear that reflects its urban heritage. The brand caters to professional athletes and outdoor enthusiasts who value both performance and style.
686 fosters a diverse and inclusive culture, focusing on community engagement and environmental responsibility. The company is committed to sustainability, holding B Corp certification and working to minimize its carbon footprint. With a mission centered on creating outdoor experiences, 686 blends mountain-tested performance with street-inspired style.
686 is an independently owned technical apparel company founded in 1992 by Michael Akira West, rooted in Los Angeles skate and snowboarding culture. The brand specializes in high-performance outerwear and technical apparel designed for challenging, high-elevation conditions, emphasizing a blend of fashion, function, and sustainability.
The company produces a range of technical outerwear for snowboarding and skiing, including jackets, pants, and layering systems. Notable innovations include the SMARTY 3-in-1 system and the Hydrastash in-apparel hydration system. In addition to winter sports gear, 686 has expanded into year-round technical apparel and streetwear that reflects its urban heritage. The brand caters to professional athletes and outdoor enthusiasts who value both performance and style.
686 fosters a diverse and inclusive culture, focusing on community engagement and environmental responsibility. The company is committed to sustainability, holding B Corp certification and working to minimize its carbon footprint. With a mission centered on creating outdoor experiences, 686 blends mountain-tested performance with street-inspired style.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.